Sr. Marketing Consultant, Digital Execution Strategist at Lincoln National Corporation in Radnor, OH
The Role At A Glance This position will provide subject matter expertise and direction around the execution of complex marketing campaigns, related to their assigned area(s) of responsibility (product line focus). This position is responsible for managing and coordinating the-end-to-end execution and delivery of best-in-class marketing campaigns focused on industry best practices and innovative approaches to keep us relevant to our audiences. Collaborating with internal stakeholders which includes, but is not limited to, marketing partners, creative services, agile teams outside of marketing, video production, and events, data and analytics and strategic business partners. They will help influence prioritization based on data, working with the product owner to determine capacity. They will determine how to best utilize our digital capabilities to maximize the end-user experience and effectiveness for the Marketing organization and its' partners. What you'll be doing o Works with assigned content marketing product owners to coordinate, document and measure digital portion of our marketing campaigns including, email (Marketing and wholesaler driven), social, virtual events, and interactive content. o Works with the content marketers to influence and architect the digital landscape for a campaign based on data and past experiences with successful campaigns o Understand and document the agreed upon campaign strategy and success metrics (I.e. Lead Gen, awareness) o Works with Segmentation Strategist to define and document audience/ persona. o Works with Technical campaign managers to build campaigns to allow for accurate measurement. o Coordinates with the campaign insights and reporting team member to inform the dashboards. o Works with Delivery process owner to coordinate efforts with COE outside of the pod if required for the recommended campaign execution (Video, Web, Salesforce, interactive) o Works with Delivery Product owner to document campaign calendar o Lead Scoring Strategy based on Segmentation, and defined campaign strategy and KPI coordinates with COE for Lead Gen activities o End to End Campaign Journey Map (email, social, sales, virtual events, follow up) o Digital campaign strategy is aligned to our digital strategy utilizing tools and resources o Campaign calendar coordination with product owner for prioritization o Use industry best practices and previous campaign learnings to help influence campaigns o Coordination with digital teams outside of marketing to execute on the marketing campaigns, and determine prioritization o Knowledgeable in Martech features and functions to make accurate campaign recommendations o Learns the product line they support to help make the best recommendations based on the business and audience What we're looking for o 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's) (Minimum Required) o 5-7 years of digital marketing technology experience What's it like to work here? At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future. What's in it for YOU:
A clearly defined career framework to help you successfully manage your career Leadership development and virtual training opportunities PTO/parental leave Free financial counseling, health coaching and employee assistance program Tuition assistance program A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations Effective productivity/technology tools and training Work Arrangement Hybrid/Home :
Employees will work from home generally three days each week and come into a Lincoln office on a schedule their manager will help set, following any applicable in-office training period determined by their manager. About The Company Lincoln Financial Group, a Fortune 200 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas -- Life Insurance, Annuities, Retirement Plan Services and Group Protection -- focus on supporting, preserving and enhancing over 17 million customer's lifestyles and retirement outcomes. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:
LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021. Ranked one of the Best Large Employers in America and Best Employers for Women by Forbes magazine as well as one of Newsweek's Most Responsible Companies, Lincoln Financial Group makes a serious investment in our employees' futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
A clearly defined career framework to help you successfully manage your career Leadership development and virtual training opportunities PTO/parental leave Free financial counseling, health coaching and employee assistance program Tuition assistance program A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations Effective productivity/technology tools and training Work Arrangement Hybrid/Home :
Employees will work from home generally three days each week and come into a Lincoln office on a schedule their manager will help set, following any applicable in-office training period determined by their manager. About The Company Lincoln Financial Group, a Fortune 200 company with over 10,000 employees, provides advice and solutions that help empower Americans to take charge of their financial lives with confidence. Our core business areas -- Life Insurance, Annuities, Retirement Plan Services and Group Protection -- focus on supporting, preserving and enhancing over 17 million customer's lifestyles and retirement outcomes. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:
LNC) and its affiliates. The company had $324 billion in end-of-period account values as of June 30, 2021. Ranked one of the Best Large Employers in America and Best Employers for Women by Forbes magazine as well as one of Newsweek's Most Responsible Companies, Lincoln Financial Group makes a serious investment in our employees' futures through a broad range of wealth accumulation and protection plans, health and wellness programs, and career development resources designed to help each individual reach their personal and professional goals.
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
